Workstate partnered with EyeMed and a local interactive agency to help architect a flexible visual interface that allows EyeMed to dynamically brand their microsites for their clients.
EyeMed previously had to undertake the expensive process of building individual custom Microsites for each new client they brought on. This resulted in extensive development costs and lead times before a new site could be turned up to service a client.
Now a consistent user interface can be turned up for a client by configuring branding data, images and integrating backend data. New sites will soon be able to be turned up in a matter of days rather than months.
The result now is a clean, consistent and branded interface for each new client. The effort on the part of EyeMed is now focused on crafting a successful brand for their client as opposed to “reinventing the wheel” every time a new client has been signed.